JC360 collects BigData at work. It can be evaluated when there is a question. 
We created 50+ built-in KPI's which can have business meaning and it can be extended any time. This is the primarily way to utilize these data. Eg. if the company works on Clients and want to see how much time is spent on them, then you can create a KPI on the Clients folder, and place this KPI to the standard Performance report, and also this KPI can be part of the Profile to that department. From that point the system will monitor-report-control that KPI ⇒ that activity. 
Some use cases:

• - basic time related KPI's ⇒ to ensure the working time is spent as required (daily X hour) and its content is reflecting the requirements to that position (eg. active time, mobile usage time…)
• - quality related KPI's like productivity, Task and TaskGroup relaed KPI's ⇒ these will tell more on the content of the work, comparing work to the expectation (eg. time spent on client, how much client visited, how much time spent with invoice recording)
• - position related KPI's ⇒ like how many calls are done by sales reps, how much Invoice is touched and recorded, whether the templates are used as required, etc

If the KPI's does not containes the required info, then a question should be formed by Company leaders (like the above detailed ones). Then a detailed reports can be parsed for the anser. Eg. Activity report or Dynamic Workflow reports contains elminary data + we can create a target custom reports to give an answer.